In the midst of the "worst economy of the last 50 years," The National Broadcasting Company, which owned the broadcast rights for the 1992 Summer Games in Barcelona, actually thought people would be willing to shell out 95 to 170 bucks (in 1992 dollars, remember) to watch events like volleyball, water polo, and team handball. By one estimate, the Peacock Network ended up losing 100 million dollars in the pay-per-view venture.